© 2016 Lollipop Strategy Plus Design

There's history in every brand and we have more than our share. We begin at the

very beginning, Listening to the multitude of voices that surround a brand; the voices of

its potential audience; the voices of its rivals; the voices of the marketplace.

Then we lay the building bricks meticulously, systematically even as we add in dollops of innovation and ingenuity. Nothing happens by chance; every design decision is

pre-meditated and callibrated... and finally results in a brand manual, a 'bible' that the client and all his or her associates can follow wherever they may be in the world.