There's history in every brand and we have more than our share. We begin at the

very beginning, Listening to the multitude of voices that surround a brand; the voices of

its potential audience; the voices of its rivals; the voices of the marketplace.

Then we lay the building bricks meticulously, systematically even as we add in dollops of innovation and ingenuity. Nothing happens by chance; every design decision is

pre-meditated and callibrated... and finally results in a brand manual, a 'bible' that the client and all his or her associates can follow wherever they may be in the world.


© 2016 Lollipop Strategy Plus Design